If you’re just selling your lifestyle then sis, what are you doing? Take it from us, selling something of value to your ideal clients is bound for business longevity.
There’s no excuse because there are TONS of different options of what you can sell. To show you just what we’re talking about, here’s a list of the three big buckets of things you can sell:
- A product (or products): selling products or services is pretty straightforward. In fact, you’ve probably paid for a product or service within the past 24 hours. Products include skin serums, hats, t-shirts, pens, candles, the works! But how do you sell information?
- A service: For instance, coaching! Coaching services, group coaching programs, and any other type of coaching you’re doing.
- A digital product or information: Information can be broken down into two ways of making money. You can either charge the consumer with affiliate links or charge the brand with partnerships.
Information can be tricky because ideally, you need a big following to make it big. And predictability flies out the window and your time is constantly consumed by the biz.
So, when it comes to getting your coin, products and services are where it’s at because you are in control.
Content creation (AKA information) is HARD because there is a constant need for creativity even when there are days you might struggle with it. And when the content isn’t viewed as organic, people become to see influencers as inauthentic. Followers become dissatisfied at the thought of being sold to. Don’t get us wrong, there are some influencers who are masterful at selling products because they make you feel like they aren’t trying too hard to sell you a product. But that’s hard and it requires a skill that – let’s face it – some of us don’t have: creativity.
At face value, being an influencer seems cool because it’s like you’re being paid to live your life but the reality is, that’s not quite it. From monitoring how you talk to people to learning the ins and outs of trends to staying keyed into current events. It’s EXHAUSTING.
Selling information shouldn’t be your primary vehicle for revenue because solving problems is where it’s at. Money is an exchange of value, and the easiest way to create value is to solve someone’s specific problem.
Lean into value and become the solution to someone’s problem.
When you can do that, you’ll make that money, sis.
Wanna learn more about how you can sell more than lifestyle? Listen to episode 19 of our podcast or check out our Instagram [LINK PLZ}!